_Smog

 

A drink distilled from the exhaust fumes of different  cities to raise  awareness of air pollution.

_Unprinter

 

A product design idea that would make paper reuse possible and thus, severely reduce environmental pollution.

_Visa

 

A Print campaign to highlight the advantages of electronic over physical currency.

 

_Bonair

 

A product design idea for an improved breathing masks with extended utilities.

_Vodafone

 

A series of radio ads that illustrate Vodafone's excellent call quality.

 

Mom can hear your beard

 

SFX: phone ringing

 

Jack:

Hey ma

 

Ma:

Hey jackie boy, how are you doing?

 

Jack: ( Sounds hurried and disinterested)

Good, ma

 

Ma:

Are you taking care of yourself, my little baby?

 

Jack:

Mh yea ma

 

Ma:

It sounds like your grinding cheese next to the phone, what’s up?

 

Jack: (puzzled)

Ehm… eh what ma?

 

Ma:

It sounds like… ah you haven’t shaved in a while, have you?

 

Jack: (confused )

Ha?.. What? How do you know?

 

Ma:

A mother just knows boy.

 

VO:

Your maternal care extends as far as our coverage, with the best sound quality around.

Vodafone. More power to you.

 

 

The hungry dog

 

SFX: Phone ringing

 

Josephine:

Hey Bob

 

Bob:

Hey jo, how’s the love of my life doing?

 

Jo: (Happy + surprised)

I’m fine, how’s your trip?

 

Bob: ( Cold)

I meant Barkley, he sounds hungry

 

Jo: (Disappointed)

Of course…

No he is good, why wouldn’t he be?

 

Bob:

Well, his panting doesn’t sound as happy

 

Jo: ( confused + angry)

What?

 

Bob:

Yeah, I can hear him panting in the background, he sounds hungry. Go feed him now, please..

 

Jo: (Angry)

Sure (hangs up)

 

VO:

A sound clarity so strong you'll how your loved ones feel without talking

Vodafone. More power to you.

 

 

The Scorned Husband

 

SFX: Phone Ringing

 

Angela (Exasperated + Rushing):

Hey baby. Can i call you back in five minutes?

 

Jack:

Oh sure babe, I got some big news for you... Who else is there with you? I can hear someone's breathing.

 

Angela (Panicking)

Ahh noo, you're imaging things. Now let me...

 

Jack: (Brash)

Is that Bob breathing in the background?

 

Angela: (Fully panicked)

Ehmm nono, like I said go to go..

 

Jack: (Furious)

No! I'd recognize that heaving breathing anywhere. I demand...

 

Angela: (Fully panicked)

I'll call you back in five. (Hangs up)

 

VO:

With a voice clarity this strong, you won't miss out on any details.

Vodafone. More Power to you.

 

 

 

_GoreTex

 

To promote the launch of the Gore-Tex Shake to Dry fabric, we used interactive billboards to demonstrate the technology.